PETROL STATION LAYOUT
RUTH GAS STATION
OVERVIEW
The owner of Ruth Gas Station, located in Belford Roxo (Rio de Janeiro), requested Petrol DESIGN to create the Ruth brand, based on the name of the gas station with the initial letter “R” and a droplet, as well as the development of the fuel station layout. That’s exactly what we have developed.
SERVICES
| VISUAL IDENTITY | UNIFORMS |
| 3D MOCKUP | DESIGN STANDARDS |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We have created elements referencing the layout of this fuel station with a gradient format and curves similar to the brand.
3D VISUAL IDENTITY
The client’s intention was to have a well-lit station with a prominent canopy made of canvas and vibrant colors, specifically choosing the color orange. After presenting our portfolio, the client also became interested in a project that was developed in our headquarters city, the PILOTO FUEL STATION, and particularly liked the elements designed for the canopy.
DESIGN STANDARDS
In the pump communicators, which were designed using ACM (Aluminum Composite Material), we maintained the visual pattern of the canopy. With the visual design of the RUTH fuel station approved, we concluded the project by delivering a descriptive memorandum that includes measurements, views, and detailed material specifications.
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