PETROL STATION VISUAL DESIGN
CARRO DE BOI
OVERVIEW
At the beginning of the construction of this new fuel station, located on the outskirts of the busy BR 376 highway in Marialva, Paraná, the owner contacted the team at Petrol Design and requested the creation of an innovative identity and visual communication project that would be unique and different from all other seen gas stations.
SERVICES
| VISUAL IDENTITY | |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
The initial idea was to give the station an American Country design and use a bull with an aggressive expression in the logo, conveying a sense of strength and credibility to the establishment.
3D VISUAL IDENTITY
The columns of the structure and the totem column were designed to resemble the trunk of a tree, and the ceiling lining was made of PVC that mimics wood, giving a rustic look. The highlight of the design is the fuel pump communicators, which are depicted as horse-drawn carts passing through the column and descending along the side to create a closure effect.
Related Works
Petrovia gas station convenience store
