GAS STATION IMAGE
PROGRESSO
OVERVIEW
Progresso Gas Station Image! Located in Irati, in the state of Paraná, this gas station received a new visual communication design that, consequently, attracts new customers while also strengthening loyalty among regular clients. In addition, our team worked closely with the owners to achieve the best possible result.
SERVICES
| COLUMN CLADDING | PUMP SIGNAGE |
| PROJECT | PRICE TOTEM |
| STORE FRONTAGE | CANOPY FASCIA IN ACM |
PRODUCTION
The pump communicators feature a stylized flag-inspired design, built with gray ACM panels. This choice brings a modern and sophisticated look to the environment. In addition, we installed LED panels on the sides of the communicators, ensuring that customers can clearly view prices and fuel types offered, even from a distance or in low-light conditions.
To maintain visual harmony throughout the station, we covered the columns using the same design pattern as the communicators. We also applied a red stripe on the sides, complementing the unit’s brand identity. This detail reinforces the brand’s color presence and enhances the overall design of the establishment.
As a result, we created a visually cohesive and attractive environment for customers.
Progresso Fuel Station Facade
The owners requested a unique and eye-catching design for the canopy, as they wanted to make the station stand out from competitors and attract more customers. Therefore, we designed a fascia that extends beyond the structure, creating a striking visual effect.
We applied red and yellow colors in horizontal stripes across the entire piece, reinforcing the brand identity and creating a vibrant contrast. The brand logo was placed in the center of each side of the fascia, ensuring visibility from all angles.
In addition, we paid special attention to the price pylon, positioning it strategically to provide excellent location and visibility for drivers. The pylon received modern LED panels that display prices clearly and in real time.
As a result, we delivered a strong visual identity that increases customer flow and strengthens loyalty, with an effective visual communication solution for fuel stations.
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