UNBRANDED GAS STATION
CALIFÓRNIA
OVERVIEW
After the completion of the architectural project and the start of construction of Califórnia Gas Station, located in Teresinha, the owner sought a company to develop a strong visual identity for his independent gas station. Consequently, he signed a contract with Petrol DESIGN and requested an eye-catching project that conveyed a sense of movement and would truly attract customers.
SERVICES
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We created the new brand, drawing inspiration from symbols of renowned brands and cars such as Ferrari and Mustang, which were favored by the client. To convey a sense of speed and movement, we incorporated the logo in harmony with inclined lines throughout the elements of the gas station.
3d visual identity
The totem was uniquely designed and positioned at the corner of the gas station, providing more visibility to the brand. In the building structure behind it, we created a façade that harmonized with the rest of the station, incorporating modern components in red and yellow. We also designed an entrance portal at the store’s door, creating an intriguing visual and attracting more customers to the interior of the store.
DESIGN STANDARDS
With the visual project of the gas station approved, we concluded our work by delivering the descriptive memorial that includes measurements, views, and detailed information about materials, colors, textures, and lighting. The outcome was magnificent, and the gas station has become one of the most well-designed in the region.
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