UNBRANDED GAS STATION DESIGN
ENERGY
OVERVIEW
The Energy gas station in Londrina, Paraná, was in its final construction phase when they decided to develop the white label gas station design with Petrol DESIGN. The design for this unit should be more refined and incorporate a vibrant, strong, and eye-catching green color to evoke a sense of modernity and convey a futuristic image.
SERVICES
| LOGO DESIGN | CONSULTANCY |
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D PROJECT |
Brand
We created the Energy brand with the idea of energy in mind, using a symbol that represents both the initial letter of the name and a three-pin electrical plug.
3D PROJECT
To create a project with a modern design, we chose to use few colors, with black as the main base and green for details, finishes, and lighting. To strongly represent the energy aspect of the name, we applied several green luminous points in the visual image of the gas station, which also conveys a feeling of strength and power. To maintain a consistent look for the commercial spaces in the building at the back of the gas station, we designed a facade that follows the same elements as the gas station, ensuring a harmonized and standardized visual appearance throughout the entire development. Special attention should be given to the pump communicators, which merge with the structural pillars and blend into the product cabinets, featuring an innovative design that follows the same shapes as the rest of the gas station.
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