VISUAL ART FOR GAS STATION
ATLANTIS
OVERVIEW
Located in São Paulo, Brazil, the client hired PETROL VISUAL to create the visual art for the gas station and transform the station’s visual identity. After analyzing the competitive landscape, he realized the need for an upgrade to make the station stand out. Therefore, he requested a new visual construction to modernize the environment, attract more customers, and increase the unit’s capital gain. With this goal in mind, our team began the project with a focus on aesthetics, functionality, and strong visual impact.
SERVICES
| COLUMN CLADDING | PUMP SIGNAGE |
| PROJECT | PRICE TOTEM |
| STORE FRONTAGE | CANOPY FASCIA IN ACM |
PRODUCTION
We began producing the station’s visual elements by selecting the best materials available on the market. This ensured quality, durability, and a flawless finish in every detail. Then, we developed the price totem with a fully ACM-coated structure and a stylized finish. This design created an exclusive look that reinforces the station’s colors and visual identity.
Additionally, we installed two large LED panels on the canopy fascia. They were strategically positioned to guarantee maximum visibility both day and night. These panels display updated fuel prices and relevant information about promotions and special offers in a dynamic and continuous format.
Through these solutions, we combined modernity, functionality, and efficient visual communication. Together, these elements help capture consumer attention and strengthen the station’s image in a highly competitive market.
ATLANTIS Gas Station Facade
Continuing the project, we developed the facade by following the same visual standard used on the totem. This approach ensured consistency and strengthened the station’s identity. To achieve this, we used blue and red as the main colors, creating a strong contrast that quickly attracts the attention of passing drivers.
Additionally, we applied the white logo on the sides of the canopy fascia. It was built in molded acrylic, which added a sophisticated finish and offered excellent visibility, especially at night. For the convenience store, we again chose ACM cladding. This decision helped maintain visual coherence with the main fascia.
As a result, we harmonized all elements of the establishment. The solution balanced functionality and aesthetics, creating a cohesive and modern composition. Ultimately, it enhanced the brand, reinforced its presence, and delivered a more attractive and professional experience to the public.
Related Works
Vila Rica gas station design
