VISUAL COMMUNICATION GAS STATION
MOVE+
OVERVIEW
SERVICES
| ACM CANOPY FASCIA | STOREFRONT FAÇADE |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
Initially, based on the previously established colors, we began developing the new Move+ brand project. We then moved forward with implementing the elements at the gas station. To ensure effective visual communication, we carefully planned the strategy to reinforce the brand’s presence and highlight its innovative proposal.
To achieve this, we decided to integrate the pump communicators directly into the column cladding. This choice significantly reduced costs while maintaining the desired visual impact. It created both aesthetic and functional harmony within the environment. Moreover, by adopting this approach, we optimized the available resources without compromising the final result.
Ultimately, the combination of functionality and innovative design reflects Move+’s commitment to modernity and customer experience. As a result, the environment became more attractive and efficient.
Facade of MOVE+ gas station
The name Move+ was designed to convey dynamism and activity, and we reflected these concepts throughout the station’s canopy project. Blue was chosen as the dominant color, complemented by materials like ACM and molded acrylic. This approach allowed us to create a striking structure that immediately captures customers’ attention.
To optimize the available space, we installed ACM panels along the station’s entire length. These panels were seamlessly integrated with the convenience store’s facade, enhancing both functionality and design. As a result, this solution not only improves the visual appeal but also ensures clear, impactful communication.
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