GAS STATION VISUAL COMMUNICATION PROJECT
RZT GAS STATION
OVERVIEW
Discover the visual communication project for the RZT gas station! This unit of the RZT Network, located in Pomerode, SC, stands out as the first white-label gas station in the region. With this new development, the owners are committed to building something truly innovative and flawless. The goal is for the station not only to attract customer attention but also to faithfully represent the seriousness and tradition of the Rizzotto family. Additionally, with a modern and functional design, the project provides a unique visual experience, reflecting the trust and commitment to quality that are trademarks of the RZT Network. Therefore, every detail has been carefully planned.
SERVICES
| ACM CANOPY | COLUMN CLADDING |
| STORE FACADE | IMPLEMENTATION STUDY |
| PUMP DISPLAY | PRICE TOTEM |
PRODUCTION
The owners’ family has over 20 years of experience in the industry, which required our team to earn the client’s trust through the faithful execution of the project. For the fascia, we used an ACM cladding, carefully complemented with backlight illumination and embossed surfaces. Additionally, we created a logo specifically for this unit, which was crafted in molded acrylic and highlighted with LED lighting. These elements not only enhance the station’s visual identity but also reinforce the brand’s presence. As a result, they create a lasting and attractive impression for customers, reflecting the RZT Network’s experience and commitment to excellence.
To convey trust, quality, and balance, we designed the gas station’s visual communication with a strategic use of blue, red, and white colors across the entire façade. First, we applied ACM panels to the columns and pump communicators, ensuring a uniform and modern appearance. Additionally, we installed a large illuminated sign with a banner pattern on the convenience store façade, clearly displaying the station’s name. These elements not only reinforce the brand’s identity but also create a visually pleasing and professional environment. As a result, the station stands out effectively to customers.
RZT GAS STATION FACADE
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