VISUAL GAS STATION
MELHOR GAS STATION CHAIN
OVERVIEW
Discover the new visual identity of the Melhor gas station chain! Located in Brasília, this unit of Rede Melhor sought a fresh new look to elevate the customer refueling experience. Upon receiving the owner’s request, our team immediately began developing a comprehensive redesign. Situated in the dynamic city of Brasília, this Melhor gas station aimed to transform its appearance and enhance the overall experience for its customers. We started with a detailed analysis of customer needs and expectations, then set to work on a complete overhaul of the station’s visual identity, focusing not just on aesthetics, but also on functionality and comfort throughout the space.
SERVICES
| STORE FAÇADE | LOGO DESIGN |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
The new design aims to provide a more immersive and satisfying experience, reflecting Rede Melhor’s commitment to quality and excellence in service. We worked diligently to ensure that every detail met and even exceeded expectations. We are thrilled with the outcome and look forward to customers enjoying the improvements we implemented at this iconic gas station in Brasília.
Both units located in the Federal District received vibrant and innovative looks as requested by the owners. Although they share the same general concept, the differences in design become evident when observing the extent of the stations’ layouts. At the larger station, the owners opted to install larger columns, giving the environment a striking and imposing presence. In contrast, at the smaller station, the columns were installed in a more discreet manner to harmonize with the reduced space. Thus, the design choices not only respect the dimensions of each unit but also reflect a personalized and thoughtful approach to meet the specific needs of each station.
Gas Station CHAIN FaÇade: MELHOR
To enhance the gas station’s visual identity, our team completely redesigned the gas station chain canopy. First, we aimed to create a piece that conveyed both the seriousness and trust associated with the station. At the same time, we wanted the design to display a creative and vibrant look. We used canvas patterns with bold and attractive colors, ensuring that the piece stands out and captures attention. Additionally, we incorporated strategic lighting throughout the entire length of the canopy, resulting in a striking visual effect both day and night. Finally, we placed the brand logo prominently on all faces of the piece, reinforcing the brand’s identity and ensuring a consistent and impactful visual presence.
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