VISUAL GAS STATION CHAIN
RUTH GAS STATION CHAIN
OVERVIEW
Visual gas station chain Ruth proudly presents an impressive visual revitalization of its gas stations! Located in Belford Roxo as the main unit, the Ruth gas station chain was determined to transform its establishments. Initially, the owners sought our team looking for innovative solutions. Thus, after aligning the new project, we began implementing the new elements, ensuring a complete and impactful renewal.
SERVICES
| STORE FAÇADE | LOGO DESIGN |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
The Ruth visual gas station chain benefits from a prime and strategic location within its service area. Because of this, the station experiences a high volume of customer traffic throughout the day. This steady flow of vehicles makes it a convenient and popular choice for motorists nearby. Given this constant demand, the owners prioritized creating a strong brand presence in the forecourt area. They aimed to incorporate design elements that are both robust and visually striking. At the same time, the design maintains a refined and sophisticated look. This combination enhances the customer experience and reinforces brand recognition. Every visitor immediately associates the station with quality and reliability. These design choices help the brand stand out in a competitive market. The goal is to leave a lasting impression on everyone who visits.
Gas station chain Ruth façade
After meeting the requirements for the forecourt, we moved on to the development and construction of the new façade for the chain. In this regard, we were asked to create a design that reflected the brand’s style, with a predominance of gray and orange colors. Additionally, we opted for a canopy constructed entirely from ACM (Aluminum Composite Material), with the brand’s logo prominently displayed on both sides. The final result perfectly aligned with the owners’ vision: a modern, impactful design that remains true to the brand’s identity.
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