VISUAL GAS STATION

MM

OVERVIEW

The visual design of the MM gas station, located in a prime area in the city of Paranavaí, in the state of Paraná, required a complete revitalization. Therefore, the owners hired our team to carry out a renovation aimed at increasing fuel flow and attracting new customers. In doing so, we focused on optimizing the layout and improving the visual communication, ensuring a more attractive and efficient experience for all consumers.

SERVICES

ACM CANOPY FASCIASTOREFRONT FAÇADE
COLUMN CLADDINGPRICE TOTEM
PUMP COMMUNICATOR SIGNBOARD

PRODUCTION

The unit is strategically located on a busy corner of the city, and the clients requested a large, eye-catching price totem to stand out in the urban landscape and attract drivers. With this in mind, we designed the piece entirely in ACM, using the colors black and red, which reflect the brand’s visual identity. Additionally, we placed the company logo at the top, creating a focal point that reinforces brand recognition.

For the forecourt, we chose simple column cladding, providing a modern and clean look without compromising functionality. We complemented this choice with flag-type pump communicators, ensuring clear and effective communication. The contemporary design of these elements integrates seamlessly with the existing structure. These decisions optimized the space, created a striking visual experience, and attracted more fuel flow, thus promoting a modern and efficient image of the station.

visual communication gas station Linhares ES.jpg

Facade of MM gas station

The facade of this unit was designed to create a unique visual, with the goal of attracting new customers and increasing the station’s monthly revenue. To achieve this, the canopy was built to harmonize with the price totem, using the same colors and material type. Additionally, the canopy received embossed details, which not only added sophistication but also increased the brand’s visibility, making it more attractive to drivers.

At the same time, the convenience store’s facade received a simplified, yet equally impactful design. The layout was crafted to integrate with the fueling area elements, creating a modern and cohesive aesthetic. This balance between functionality and aesthetics provides a pleasant experience for customers while effectively reinforcing the gas station’s visual identity.

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