GAS STATION VISUAL
MACEDO NETWORK
OVERVIEW
Discover the new visual identity of the Macedo Network gas stations! With multiple locations across the state of Paraná, the Macedo Network approached our team to completely transform the look of their establishments. At PETROL VISUAL, we embraced the challenge of creating an innovative and exclusive design that reflects the network’s unique identity while meeting the owners’ vision. Upon presenting the concept, the owners enthusiastically approved the design, marking the beginning of a new chapter for the Macedo Network. The fresh, modern aesthetic is sure to captivate and attract even more customers to their stations.
SERVICES
| STORE FAÇADE | LOGO DESIGN |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR |
PRODUCTION
We addressed specific requests regarding the modernity the establishments should convey to customers by incorporating unique and eye-catching elements. With this in mind, we developed an innovative visual for the gas stations. First, we modernized the forecourt of all units with stylized pump communicators that extend from the ground to the top of the columns, creating a cohesive and modern aesthetic. Additionally, we installed LED panels on each pump to display fuel prices, ensuring visibility and ease of reading for customers. Consequently, these elements not only highlight modernity but also reinforce the Macedo Network’s commitment to innovation and excellence in service.
GAS STATION FAÇADE MACEDO NETWORK
We highlight the gas station canopies, which were designed and developed entirely in ACM (Aluminum Composite Material). We used a white base color, complemented by blue and red details, and displayed the brand logo on all sides of the structure. This color and material combination gives a modern and attractive appearance, perfectly aligned with the Macedo Network’s visual identity.
Additionally, we installed price totems over 5 meters high at all units. These totems are equipped with large LED panels, ensuring excellent visibility and ease of reading fuel prices, even from a distance. With this innovation, we not only improved communication with customers but also reinforced the brand’s visual presence. Thus, we provided a striking and cohesive visual experience across all Macedo Network locations.
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