VISUAL WHITE-FLAG GAS STATION
SERRA AZUL
OVERVIEW
Visual identity of the Serra Azul white-flag gas station! With a privileged view of the Serra de Resende, the owners named the station in honor of its location. As the contract with the Ipiranga brand was about to expire, they decided to invest in operating under their own brand. This marked the beginning of a new chapter for the business, with an exclusive visual identity designed to highlight autonomy and strengthen the brand’s presence in the region.
SERVICES
| ACM CANOPY FASCIA | STOREFRONT FAÇADE |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP SIGNAGE | SIGNBOARD |
PRODUCTION
With the new brand created by PETROL DESIGN, we started developing the visual elements of the white-flag gas station. First, we designed ACM column claddings, ensuring a modern and durable finish. Then, we created simple yet striking pump signage, improving readability and visibility during refueling. Additionally, the entire project was conceived to create a truly innovative and distinctive identity, capable of standing out in the region’s competitive market. Finally, we aligned the visual identity with the commercial strategy, consistently boosting this new phase of the station.
SERRA AZUL GAS STATION FACADE
The canopy fascia was inspired by the station’s logo, symbolically representing the imposing Serra de Resende. To ensure a premium finish, we used ACM and molded acrylic, resulting in a sophisticated look highly praised by the owners. Moreover, the new convenience store façade was designed according to the owners’ vision, combining aesthetics, functionality, and personality. Together, these solutions enhanced the overall appearance of the white-flag gas station. As a result, the final project delivered an eye-catching and innovative station, perfectly aligned with its new identity and reinforcing its presence in the region.
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