VISUAL RENOVATION GAS STATION
AVALON CHAIN
OVERVIEW
Visual renovation of the Avalon gas station! The Avalon chain unit, located in Itajubá/MG, already had well-defined guidelines set by the client, who established the main segments of the project. In this way, PETROL VISUAL took on the responsibility of developing the remaining visual elements, ensuring continuity of the original concept. With professionalism and attention to detail, our team carried out each stage with mastery, integrating all components in a harmonious and functional way. As a result, we delivered a renewed visual identity, aligned with the client’s expectations and the Avalon chain quality standards.
SERVICES
| ACM CANOPY FASCIA | STOREFRONT FAÇADE |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
In the visual renovation of the gas station, the client already had the logo defined. Therefore, our team focused on applying it to the new visual elements: canopy fascia, column cladding, pump communicators, price boards, and the totem. Since the brand uses orange as its base color, we added blue and silver details to create a modern and attractive contrast.
Moreover, to guarantee a sophisticated finish, we produced the logos in molded acrylic. This choice added volume and gave more prominence to the applications. Finally, we applied wash-light illumination, which highlighted the details of the visual communication. As a result, the station achieved excellent visibility, especially during nighttime hours.
AVALON GAS STATION FACADE
The canopy fascia is the most prominent element of the station. Its curved design immediately draws attention and required a high level of technical expertise during manufacturing. Moreover, to strengthen its visual impact, we applied wash-light illumination from top to bottom. This solution enhanced visibility and attracted customers both during the day and at night.
Likewise, to preserve aesthetic unity, we clad the columns with ACM in the station’s institutional colors. This detail created a cohesive and elegant look across the entire structure. In addition, we applied the same standard to the price boards. As a result, all visual elements worked together, reinforcing the brand identity in a consistent and impactful way.
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