How to increase traffic at your gas station
If you want to boost traffic at your gas station, it’s crucial to build customer loyalty. To enhance activity and ensure the success of your station, it’s imperative to adopt effective strategies in a competitive market. Here are some fundamental strategies for your success:
For higher traffic at your gas station, a larger space for customers is necessary
In addition to providing fuel, invest in a convenience store. This will not only increase traffic at your gas station but also improve the station’s profitability. Make sure to keep a diverse stock in the store, especially with products that meet demand outside the operating hours of local supermarkets.
Without efficient advertising, increasing traffic at your gas station is impossible
Invest in advertising to increase your fuel station’s visibility. Installing LED panels in strategic locations is a great option for promoting discounts, promotions, and special conditions. Additionally, LED panels are visible from long distances. Similarly, billboards along highways or near urban stations are another effective option for highlighting the products and services offered.
Expanding the range of services is always a good way to attract new customers
To increase traffic at your gas station, offer more products and services on-site. If you need to refuel and grab a snack, would you stop at a station with a convenience store or one without? The answer is simple: a station with a convenience store! The same applies to other services. Renting out space also generates income and helps attract traffic. Fuel stations have evolved beyond simple refueling, becoming service centers and meeting points. If you’re unsure about which businesses would be beneficial on-site, check out our article: “Strategic businesses and services for your gas station”.
Safety first
Safety is essential for attracting and retaining customers. Invest in security systems like cameras and alarms, and maintain contact with the police for regular patrols, especially during slower periods. Building trust with customers is crucial for their loyalty.
Loyalty programs encourage increased traffic at your gas station
According to a Click RBS survey, 50% of respondents agree that participation in loyalty programs influences their purchasing decisions. Therefore, create a loyalty program with cards that allow customers to accumulate points with each refuel. When reaching a predetermined point total, they can redeem points for fuel discounts or rewards in the convenience store. This promotes loyalty and encourages customers to return to your gas station.
Customer satisfaction
Ensure exceptional customer service by encouraging attendants to offer additional services like tire inflation, windshield cleaning, and checking fluids. When customers feel satisfied with the service and perceive added benefits, they are more likely to return to your station.
Extended operating hours
Survey your customers and consider extending the station’s hours to accommodate those who refuel at night or during unconventional times. This can attract drivers seeking convenience and flexibility.
Partnerships with local businesses
Another way to increase traffic at your gas station is to establish partnerships with local businesses, such as auto repair shops, car washes, and vehicle rental companies like Localiza. By referring customers to each other and offering mutual benefits, you can expand your customer base and increase traffic at your station.
Referral programs increase traffic at your gas station
Implement a referral program where existing customers are encouraged to refer the gas station to friends, family, and colleagues. Offer rewards, such as special discounts or gifts, for those who bring new customers to your business.
Seasonal promotions
Take advantage of holidays or seasons to offer special promotions. Who doesn’t like a promotion or discount to brighten their day? Fuel discounts, themed gifts, or extra benefits can attract more customers and boost traffic during specific periods.
Time-based promotions
Identify the times of lower traffic at your station and encourage customers to visit during these off-peak hours by offering discounts on refueling or interesting products for consumption during these times.
Maintenance and appearance directly influence increased traffic at your gas station
It may seem simple, but 40% of stations do not meet the minimum standards of maintaining the station, especially the restrooms, clean, well-maintained, and visually appealing. In other words, a good presentation and a pleasant environment can attract drivers’ attention and convey a professional and trustworthy image.
Visual communication
The visual communication of a gas station remains vivid for 5 to 10 years if properly maintained. Financially plan to regularly update the visual communication of your gas station within this period, regardless of the brand. This helps attract new customers by demonstrating care and professionalism.
Competitor analysis
Be aware of the strategies employed by competing gas stations in your area. Identify their competitive advantages and seek ways to differentiate yourself by offering exclusive services, competitive prices, or innovative promotions.
Continuous improvement at your gas station
Constantly evaluate your gas station’s performance and employee commitment. Be attentive to necessary changes and ensure that customer service and marketing strategies are aligned to attract and retain customers. Invest in training and stay updated on market demands.
By implementing these strategies, your gas station will have a greater potential to attract and retain customers, thereby increasing traffic and business profits.
Want to make a difference and ensure the success of your gas station? Count on the support of the only business group dedicated exclusively to the fuel station sector in Brazil, with over 25 years of expertise and offering personalized consulting. Contact us for more information!
With Petrol Group, you have everything for your gas station in one place!
