A new look for the gas station is the gateway to success. Knowing this, it is important to emphasize that, especially in unbranded gas stations, it increases average revenue by 30%. Revitalizing a gas station is an effective strategy to convey a sense of renewal and improve customer perception.
By adopting a well-planned layout and offering an attractive environment from the facade to the fueling and convenience area, it allows attracting more customers and standing out from the competition, resulting in increased sales and, consequently, profit. In this way, it is possible to convey a sense of renewal, improve customer perception, and ensure a significant increase in revenue.
Visual revitalization not only attracts new customers but also strengthens the loyalty of those who have already chosen the gas station. By offering a renewed, practical, and comfortable environment, along with updated convenience services, customers feel valued and more likely to return to the gas station.
Revitalizing visual communication elements of the gas station:
This type of renovation is ideal for giving a fresh look to the gas station, but before that, it is essential to ensure that the structure of the station is in perfect condition, without signs of cracks, dirt, or wear and tear. The gas station is ready to be transformed. Communication, architecture, and layout experts assess the station as a whole and develop a new visual identity from the floor to the ceiling, literally.
The gas station gains new totems and price signs, a canopy, a fascia, island tip signs, and even the fueling area can change. This is the time to update the logo, colors, and even the company’s advertising. Customers who have already chosen the fuel station and have confidence in the quality of the services now feel invited to enter the “new home” and experience a new level of comfort and convenience. The renovation of convenience and service areas enhances the sense of commitment and modernity.
Another way to use the facade to benefit the business is to reinforce the colors and logo of the gas station. Totems, for example, are perfect for highlighting this information, as well as the services provided, opening hours, and accepted forms of payment.
The proper use of colors, the brand, and the elements reinforce the gas station’s identity and should appear everywhere, including uniforms, banners and signs, painting, and even the interior decoration of the convenience store. The more exposure the visual identity has, the more immediate the identification will be, promoting memorization and positive association with the establishment.
All these elements form the visual identity of a gas station, whether it is unbranded or not. They should be kept clean, legible, and thus well-preserved since they are the gateway for your business to profit and thrive.
Personalization enhances unbranded gas stations:
If branded gas stations already start with a good image, even more important is the new look for unbranded gas stations. If your station is unbranded, the focus on visual merchandising, marketing, advertising, and visual communication should be doubled to attract and retain customers who are not yet familiar with the station, brand, and products offered.
The visual identity project should be planned to emphasize credibility and trust. Working with a team specialized in gas stations is the best way to strategically communicate the differentials of your station, ensure brand longevity, and return on investment.
Revitalizing Branded Stations:
Being branded, the idea is to always stay updated with the new standards of the distributors in order to convey solidity and improve customer perception by offering increasingly better environments. By investing in the revitalization of your station, you will gain a competitive advantage in your region and drive the growth and success of your business.
Investing in the visual revitalization of a gas station is a smart market strategy. In addition to conveying credibility and attracting more customers, a new visual contributes to customer loyalty and increases the establishment’s revenue. By creating a consistent visual identity and providing a pleasant environment, the gas station positions itself ahead of the competition, gaining a solid base of satisfied and loyal customers.
