GAS STATION VISUAL PROJECT · UAUÁ/BA

PEPÉ

OVERVIEW

We developed the Pepé gas station visual project with the goal of reinterpreting the legacy of Pepé, an emblematic figure of the Northeastern semiarid region, connecting tradition, local identity, and a contemporary visual language. This way, we strengthen the brand while modernizing the operation and improving the customer experience, always maintaining the values of trust, quality, and closeness to the community that have historically defined the gas station.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

PROJECT

We carefully planned the architectural and functional project with the purpose of balancing modernity and operational efficiency. In that spirit, we organized the layout with well-defined areas for parking, electric vehicle charging, refrigerated truck service, a tire inflation space, and lubricant sales. In addition, we strategically structured circulation to make vehicle and pedestrian flow easier, always in compliance with local accessibility and sidewalk regulations.

Complementarily, we designed the infrastructure with future expansions in mind, while implementing a fuel dispenser lock-up system to ensure nighttime security. Finally, we defined strategic lighting that ensures visibility, safety, and showcasing of the architecture at all times of day.

PEPÉ GAS STATION VISUAL PROJECT

Petrol Visual developed and executed the Posto Pepé visual project, translating the essence of the brand into a strong, clear, contemporary identity. To do this, we created a striking, functional facade, with red, blue, and white predominating, reinforcing brand recognition and its urban presence.

In addition, we designed the signage to ensure quick reading of prices and services, while selecting durable materials and finishes suited to the region's climate. As a differentiator, we incorporated elements that celebrate local culture and create an attractive, memorable environment, with a gas station signage.