OIL CHANGE SIGNAGE PROJECT · LOUVEIRA/SP

MENZOIL

OVERVIEW

The brand and signage project for Menzoil Oil Change, in Louveira/SP, was developed to create a strong, dynamic, and highly recognizable identity within the automotive segment. In addition, the proposal turns the service space into a direct extension of the brand, delivering a distinctive customer experience. The project thus strengthens Menzoil's positioning and expands its presence at the point of sale.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

PROJECT

The proposal was inspired by the “pit lane” concept, bringing direct references to the world of racing to convey speed, precision, and efficiency. In this spirit, the entire visual language reinforces the idea of fast, specialized service.

On the facade, the highlight is the black and yellow composition, with the bear icon as the central element of recognition. At the same time, the horizontal lines evoke racetracks, creating a sense of movement and dynamism. This way, the communication becomes direct, modern, and visually high-impact.

In addition, the structure was designed to ensure visibility and easy identification of the service, even from a distance, attracting drivers looking for everyday convenience.

DESIGN SPECIFICATIONS

The project prioritizes a functional layout, with a clear organization of the reception, service, and customer waiting areas. This makes the operational flow more efficient and intuitive.

Inside, the space was developed with modular furniture and strategic zoning, allowing better organization of products, tools, and equipment. At the same time, the arrangement makes the team's work easier and improves the customer experience.

The color palette — yellow, red, and black — creates visual contrast and reinforces the brand identity, while also helping with wayfinding inside the space. In addition, the modular system allows standardization and replication in future locations.

Finally, the project takes durability, easy maintenance, and investment optimization into account, ensuring a functional environment ready for high vehicle turnover.

MENZOIL GAS STATION SIGNAGE

The brand identity was developed to convey trust, speed, and expertise in the oil change service. All elements — from the facade to the interior — follow a consistent language aligned with the brand concept.

In addition, the project ensures versatility of application, allowing the operation to expand and be standardized. As a result, the space becomes modern, organized, and visually striking.

In this way, Menzoil Oil Change goes from being just a service point to a strategic brand environment, capable of attracting, retaining, and generating value in the consumer's everyday life, with a gas station design and brand identity.