FUEL STATION BRAND · DUQUE DE CAXIAS/RJ

METTA

OVERVIEW

The brand project for Metta Station (Novo Recreio) creates a modern, simple and easily recognizable brand identity, developed mainly to serve the lower-income public. The concept highlights the name METTA, making it the main element of the company's communication and strengthening its presence in the Duque de Caxias region. In addition, the identity uses a combination of blue and orange to convey trust, energy and closeness. The result is a striking, accessible brand ready to grow along with the station, reinforcing its image at every customer touchpoint.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

DESIGN SPECIFICATIONS

The project was developed to strengthen brand recognition and make it easy to apply across all areas of the station. Each visual element follows a single standard, providing clear, organized and professional communication.

In addition, the identity was designed to keep pace with the business's growth, allowing future expansions without losing visual consistency or market positioning.

PROJECT

The Metta Station brand was developed to integrate brand identity, communication and architectural application consistently. The concept prioritizes quick reading, easy recall and excellent visibility for a station located on a corner, with access from two two-way streets.

The project also provides for applications on the canopy fascia, price sign, facade, forecourt communication, convenience store, pharmacy and institutional materials, ensuring a strong, standardized presence across the entire operation.

LOGO

The Metta Station logo follows a minimalist, modern concept that is easy to identify. The design uses slightly rounded shapes, conveying closeness and dynamism without losing a sense of order and trust.

The blue and orange palette creates high contrast and excellent visibility both day and night. As a result, the brand works efficiently on the canopy fascia, price sign, uniforms, signage and all promotional materials.

METTA FUEL STATION BRAND

The Metta Station brand represents much more than a logo. It creates an identity capable of conveying trust, organization and professionalism from the first contact with the customer.

The combination of contemporary design, objective communication and standardized applications strengthens the station's positioning and increases its recognition in the region. The brand thus becomes an important competitive differentiator and contributes to the business's appreciation over time.

Finally, Metta Station (Novo Recreio) now has a brand identity prepared to grow, consolidate its presence in the market and deliver a consistent experience at every touchpoint.