The design pack — or complete brand identity package — is the set of graphic and normative elements that defines how the gas station presents itself visually on every surface. It is the document that guarantees consistency between the pylon sign, canopy fascia, uniforms, pump toppers and convenience store facade — even if each piece is made by a different supplier. Petrol Group has developed design packs for gas stations for 29 years.
What a complete gas station design pack includes
Brand identity manual — logo in all formats, color palette with RAL/Pantone/CMYK/HEX values, primary and secondary typography, application grid for different surfaces, correct and incorrect uses. Materials specification — type of ACM, thickness, Kynar vs. polyester finish for each element, vinyl specification, LED specification. Application design per piece — canopy fascia (sizing, construction detailing), price pylon sign (positioning template and sizing), pump toppers (size per dispenser model), uniforms (color specification, embroidery, reflective stripes). Operational signage guide — how to apply promotions, how to communicate prices, where to place temporary signage without breaking the brand identity. See an example in the Posto Líder project, in Itabuna/BA (Brazil), developed within the standardization of the Rede Líder network.
How much a gas station design pack costs
Pricing depends on scope: a single conventional station is quoted differently from a network of 5+ stations, where the cost per unit falls with scale. If the design pack has to be approved by a fuel brand, include 2–3 review rounds in the scope — brands have specific criteria that may require adjustments. Ask for a written scope that lists every deliverable, so quotes can be compared fairly.
When to hire: before or after construction?
Always before. The design pack defines the dimensions of the signage pieces — and those dimensions affect the canopy design (clearance for the pylon sign to fit), the position of the light poles (so they do not obstruct the canopy fascia) and the structure of the convenience store facade. Creating the design pack after construction is finished means adapting the brand identity to what was built — the result is never the same.
Frequently asked questions about the design pack
Is a design pack the same as a brand manual?
The brand manual defines the identity (logo, colors, typography). The design pack goes further — it includes the technical specifications for applying it on every physical surface of the station. The design pack assumes an existing brand manual.
Does a gas station design pack need approval from the local authority?
Not directly. But if the station is branded, the design pack needs approval from the fuel brand. If the site is in a protected visual area (historic district, signage overlay), the signage may need approval from the city or a historic commission — check with your authority having jurisdiction (AHJ).
Explore our complete brand identity service for gas stations. See also: gas station brand manual.