Raízen is Brazil’s largest fuel distributor — and one of Latin America’s largest energy companies. Formed as a 50/50 joint venture between Shell International and Cosan S.A. in 2011, it operates the Shell retail network in Brazil with over 7,000 dealers. The Petrol Group team has 25 years of experience in the fuel sector.
What Raízen is and who controls it
Raízen is a joint venture — Shell International (50%) and Cosan S.A. (50%). Operations span fuel distribution and retail, ethanol production (from sugarcane), lubricants, and energy services. Annual revenue exceeds BRL 200 billion, making it one of Brazil’s largest private companies.
Raízen vs Shell: the practical difference for dealers
For the station dealer, the operational difference is zero: the contract is signed with Raízen, which supplies the fuel, provides technical support, and approves the Shell visual identity project. Shell enters as the brand — not as a direct operational supplier.
Becoming a Raízen Shell dealer
Process: registration on Raízen’s dealer portal → credit and viability analysis → technical site visit → visual project approval (executed by Petrol Group) → contract signing → visual implementation → supply begins. Average timeline: 60-120 days from complete documentation.
FAQ
Can Raízen terminate a dealer contract?
Yes — for failure to meet minimum volume, brand standard non-compliance, or operational irregularities.
See: Shell 2026 dealer guide and branded vs independent.